Survey Methodology
Several components contributed to the Imagine Nashville survey research and the 10,000+ community respondents in 100 days. Most notably, a blend of survey methodologies were deployed including online, phone, and in person conversations — even mobilizing field teams to reach into key communities and constituencies. In addition, there were dedicated efforts to engage specific Nashville populations between August and November 2023:
- Young people (in partnership with the Civic Design Center and Vanderbilt University),
- Often under-represented populations (in partnership with The Equity Alliance), and
- Residents in every neighborhood and ZIP code in the city (in partnership with dozens of community partners)
Importantly, a portion of the interviews were conducted by means of rigorous scientific research methodologies which allow more accurate and precise statistical representation of the city and its people. Data reported in this news release come from this portion of the survey and are described here. For this portion of the research, phone and online interviews were completed with a large and representative sample of 1150 Nashvillians 18 and older which were designed to match key demographic characteristics of the city according to the U.S. Census based on age, gender, geography, and race/ethnicity. To lend greater insight and accuracy, an oversample of Black/African-American (n=75) and Hispanic/Latino (n=75) was included. This portion of the research was conducted August 19 to September 5, 2023.
In a hypothetical case of a probability sample size of 1150, the margin of error would be +/- 3% at the 95% confidence level.